CLIENT GUIDES

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Your one-stop destination for detailed guides, answers to your questions, and resources to help you get the most out of our partnership.

The $999 Website Offer Explained

Our most popular offer is designed to give small businesses, startups, and solo entrepreneurs a powerful, professional online presence without the hefty price tag. It’s the perfect launchpad for your big idea. We've streamlined the process to make it simple, transparent, and incredibly effective in attracting your first customers.

The Goal: To get you a stunning, lead-generating website, live on the internet, with zero hassle and a single, transparent price.

What Happens After You Sign Up?

Our process is built for clarity and speed. From the moment you sign up, we guide you through each step to ensure we capture your vision perfectly.

  1. Project Questionnaire: You'll fill out our detailed form to give us all the essential information about your brand, target audience, goals, and design preferences. The more detail, the better!
  2. Discovery & Strategy: We review your submission and schedule a brief kickoff call to align on the project's direction and answer any initial questions. This ensures we're on the same page from day one.
  3. Design & Development: Our team gets to work! We'll design a stunning, custom single-page website and develop it on a fast, modern platform. We handle all the coding and technical setup.
  4. Review & Revisions: We present the first draft for your feedback. You can point out anything you'd like to change. Two rounds of revisions are included to make sure everything is perfect.
  5. Launch!: Once you give the final approval, we handle all the technical details to take your new website live for the world to see. Congratulations, you're online!

What's Included?

  • A fully custom, single-page website design tailored to your brand. This is not a template; it's a unique site crafted just for you.
  • Mobile-first responsive development, ensuring your site looks and works perfectly on desktops, tablets, and smartphones.
  • SEO foundations, including proper title tags, meta descriptions, and a logical page structure to help you get found on Google.
  • An integrated contact form that sends inquiries directly to your email, so you never miss a lead.
  • Up to 10 professional stock photos sourced by our team to elevate your site's visual appeal.
  • 1 Year of free, secure, and high-speed website hosting. You pay nothing for maintenance or hosting for the first year.

What's Not Included?

To keep this offer affordable and the timeline fast, certain advanced features are outside the scope of the $999 package. These can always be added via a custom quote.

  • Multi-page websites (e.g., separate About, Services, Blog, Contact pages).
  • E-commerce functionality (shopping carts, online payments, product catalogs).
  • Custom backend systems, user logins, or databases.
  • Content writing and copywriting services (you provide the text).
  • Logo design or comprehensive branding services (you provide the logo).

Our Approach to Website Design

A great website is more than just an attractive design; it's a strategic tool that solves problems for your users and achieves goals for your business. Our design philosophy is centered on creating digital experiences that are intuitive, engaging, and performance-driven. We focus on clarity and simplicity, ensuring your core message is delivered effectively and elegantly.

We blend creativity with data-driven strategy. Every layout, color choice, and font is selected with purpose—to guide the user, build trust, and encourage action. We work with a range of modern platforms like WordPress, Shopify, Webflow, and Framer, as well as fully custom-coded solutions using React and Next.js. We choose the right technology to fit your specific needs, ensuring your website is not only beautiful but also scalable, secure, and easy to manage.

How We Do SEO

Search Engine Optimization (SEO) is the art and science of helping your website rank higher on search engines like Google, which drives organic (non-paid) traffic to your site. Our approach is holistic and transparent, focusing on long-term, sustainable growth rather than short-term tricks.

  • Technical SEO Audit: We start by ensuring your site is technically sound. This includes checking for site speed, mobile-friendliness, secure (HTTPS) setup, and an easily crawlable structure for search engines.
  • Keyword Research: We dive deep to identify the terms and phrases your potential customers are actually searching for. We look for opportunities where you can compete and win.
  • On-Page Optimization: We meticulously optimize your website's content, title tags, headings, and meta descriptions to align with your target keywords. This tells search engines exactly what your pages are about.
  • Content Strategy: A website is only as good as its content. We help you plan and create valuable, relevant content (like blog posts or guides) that attracts your target audience and establishes you as an authority in your field.

Need More Than a Single Page?

Our Instant Quote tool makes it easy to price out multi-page websites, e-commerce stores, and custom features. It's fast, transparent, and obligation-free.

What "Unmatched Support" Means

For us, "Unmatched Support" isn't a marketing slogan; it's our core promise. It means you get direct access to the experts building your project—no frustrating ticket systems. It means proactive partnership, where we monitor your site's health and suggest improvements. And it means rapid responses, because we know your business can't afford to wait.

What "Jet Speed" Delivery Entails

"Jet Speed" is our term for hyper-efficient delivery, made possible when a client has a crystal-clear vision. When you provide us with all the necessary content, branding, and requirements upfront, it gives our team the green light to enter our "strong room"—a focused state of pure execution. This eliminates back-and-forth and allows us to build your high-quality website in record time, sometimes in as little as 96 hours.

Understanding Domain vs. Hosting

Think of your website like a house. Your domain name is the street address (e.g., www.kellykode.com) where people can find you. Hosting is the physical land and house itself—the server space where all your website's files, images, and content are stored. You need both to have a live website, and we handle the hosting for you in our $999 offer.

Writing Effective Website Copy

Your website's text (or 'copy') is crucial. Effective copy speaks directly to your ideal customer, addresses their problems, and clearly explains how you can solve them. The best copy is clear, concise, and focused on the customer's needs, not just your company's features. Always end with a strong call-to-action telling the visitor what to do next.

Why Mobile-First Design Matters

Today, more people browse the internet on their phones than on desktops. A "mobile-first" approach means we design the mobile version of your site first, then adapt it for larger screens. This ensures the experience is excellent for the majority of users, leading to better engagement and higher search rankings, as Google prioritizes mobile-friendliness.

Why Choose Kelly Kode?

We occupy the sweet spot between freelancers and large, expensive agencies. You get the direct, personal attention of a dedicated expert without the communication overhead of a big company. We combine this with structured, professional processes to ensure your project is delivered on time and to the highest standard, offering agency-level quality at a more accessible price point.

Choosing the Right Colors for Your Brand

Colors evoke emotions and play a huge role in how your brand is perceived. For example, blue often conveys trust and professionalism, while green can signify growth and nature. We help you choose a color palette that not only looks great but also aligns with your brand's personality and resonates with your target audience.

What is a Call-to-Action (CTA)?

A Call-to-Action is a prompt on a website that tells the user to take some specified action. A CTA is typically a button or link with action-oriented text, such as "Contact Us Today," "Get Your Free Quote," or "Subscribe Now." Clear CTAs are essential for guiding visitors and converting them into leads or customers.

Ready to See Your Price?

Our interactive builder provides a transparent, detailed estimate for your project in just a few clicks. No hidden fees, no surprises.

The Importance of Website Speed

In a world of short attention spans, speed is critical. A website that takes longer than 3 seconds to load will lose a significant portion of its visitors. We optimize every site we build—compressing images, streamlining code, and using fast hosting—to ensure blazing-fast load times that keep users engaged and improve your SEO.

A Guide to Professional Photography

High-quality images build trust and make your brand look professional. While we include professional stock photos in our offer, custom photography of your team, location, or products can have an even greater impact. It makes your brand feel more authentic and relatable, helping you connect with customers on a deeper level.

What is a Sitemap and Why You Need One

A sitemap is a file that lists all the pages on your website. It acts like a blueprint, helping search engines like Google find, crawl, and understand all of your content more efficiently. While not visible to users, it's a crucial technical SEO element that helps improve your site's visibility in search results.

Basics of Google Analytics

Google Analytics is a free tool that provides powerful insights into your website's traffic. It can tell you how many people visit your site, how they found you (e.g., Google search, social media), which pages are most popular, and more. Understanding this data is key to making informed decisions about your online strategy.

How to Prepare for Your Project

To ensure a speedy and successful project, it's best to come prepared. Before we start, gather your final logo files (in high resolution), all the written content (text) for your website, and any specific images you want to use. Having a clear idea of 2-3 other websites you admire for their design can also be incredibly helpful!

How Do Payments Work?

Our payment process is simple and transparent. For most projects, we require a 50% deposit upfront to secure your spot in our schedule. The remaining 50% is due upon project completion, just before your new website goes live. We accept all major credit cards and bank transfers.

Understanding Web Accessibility (WCAG)

Web accessibility means designing and building your website so that people with disabilities can use it. This includes practices like adding alt text to images for screen readers, ensuring high color contrast for readability, and making sure the site can be navigated with a keyboard. An accessible site provides a better experience for everyone and is an important part of modern web design.

What is a Content Management System (CMS)?

A CMS is a tool that allows you to manage your website's content without needing to know how to code. Platforms like WordPress are popular examples. For our support clients, we provide access to user-friendly editors that function like a CMS, allowing you to easily update text, add blog posts, or change images on your own.

The Difference Between UI and UX

UI (User Interface) is the look and feel—the visual design of the buttons, text, and layout. It's about how it looks. UX (User Experience) is the overall experience a person has when using the site. Is it easy to navigate? Is it intuitive? We focus on both, creating a site that is not only beautiful (UI) but also a delight to use (UX).

How We Handle Revisions & Feedback

Your feedback is a vital part of the process. We typically use a visual feedback tool that allows you to click on any part of the draft website and leave a comment directly. To keep the project on track, we ask for consolidated feedback in two main rounds. This structured approach is efficient and ensures all your points are addressed.

Website Security Best Practices

Website security is non-negotiable. We ensure every site we launch is protected with an SSL certificate (the padlock in your browser), which encrypts data between your site and its visitors. We also use secure hosting and follow best practices to protect your site from common threats, giving you and your customers peace of mind.

When to Choose Custom Software

If you have a unique business process that off-the-shelf software can't handle, it's time to consider custom software. This could be an internal dashboard to manage operations, a unique client portal, or a web application with complex logic. It's an investment in a solution tailored perfectly to your needs.

Post-Launch: What's Next?

Launching your website is just the beginning! After launch, the focus shifts to marketing, content creation, and analyzing user data through tools like Google Analytics. We also recommend our ongoing support plans to handle updates, security, and any design tweaks you need, so you can focus on running your business while we take care of your website.

Have More Questions?

Our team is here to help. Reach out directly with any questions, and we'll get you the support you need to keep moving forward.